Large orange rectangular sign with black text that says 'Welcome to the Jungle'.
Solid orange circle
Solid orange circle.
Solid orange circle.

APPAREL DESIGN

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CREATIVE DIRECTION

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PRINT SETUP

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APPAREL DESIGN ✦ CREATIVE DIRECTION ✦ PRINT SETUP ✦

PROJECT SPOTLIGHT.

I BUILT A ROTATING SERIES OF GARMENTS TO EXPAND THE KOROVA UNIVERSE AND LEAVE A LASTING IMPRESSION ON THE PEOPLE WHO SOLD OUR PRODUCT AND THE ONES WHO LOVED IT. FROM DEATH METAL GRAPHICS TO STREETWEAR-INSPIRED CUTS, EACH PIECE WAS DESIGNED TO SPARK CONVERSATION AND MOVE THROUGH THE WORLD AS A LIVING EXTENSION OF THE BRAND.

I DESIGNED A BEN DAVIS STYLE WORK SHIRT FROM THE GROUND UP COMPLETE WITH A CUSTOM FABRIC TAG SEWN IN THE ICONIC POSITION. THE RESULT WAS A HARD-HITTING HOMAGE THAT BLURRED THE LINE BETWEEN PARODY AND RESPECT, A GARMENT THAT MADE PEOPLE LOOK TWICE.

I SOURCED UNEXPECTED ITEMS LIKE FISHING VESTS AND CUSTOM JOGGERS WITH STRATEGIC PRINT PLACEMENT, WORKING DIRECTLY WITH CHINA TO KEEP THE GARMENTS WEIRD, LIMITED, AND LUXURIOUS. WE DROPPED THEM IN SMALL BATCHES ONLINE AND DEPLOYED SELECT PIECES AS UNANNOUNCED GIFTS FOR BUYERS AND BUDTENDERS WHO HELPED SPREAD THE BRAND.

A young woman with curly brown hair wearing a black long-sleeve shirt, black sweatpants with "KOROVA" and associated graphics, white sneakers, and layered necklaces, smiling at the camera.
Black and white image of a plant with thin branching stems and small leaves.
A close-up black and white silhouette of a leaf with detailed veins visible.
Black and white abstract line drawing of a flower with a long stem and delicate petals.
A person with curly hair wearing a black graphic oversized hoodie, black pants with labels, white sneakers, and standing against a black background.
Line drawing of a spider web with a spider at the center.
A large orange rectangular banner with no additional details or objects.
Silhouette of a spider web on a black background.
Black long-sleeve shirt with white graphic art of a skull with horns, surrounded by a moth, with various Japanese characters and text such as "HOROYE UNIVERSELD" on front, back, and sleeves.
Black long sleeve T-shirt with graphic design, featuring Japanese characters, roses, and a statue on the back, and floral print with text on the sleeve.
Black long sleeve shirt with graphic designs and text, including a face, Japanese characters, and various logos and messages in white, gray, and black.
Black tactical vest with multiple pockets and zippers, labeled KOROVA.
A black tactical vest with multiple pockets and zippers, displayed on a surface with colorful lighting.
A black vest with a stylized, wavy striped flower design on the front, laid flat on a surface with a blue and yellow gradient background.
A tactical vest with multiple pockets and a skull design on the front, displayed against a greenish background.
A black tactical vest with multiple pockets and zippers laid flat on a background with blue and yellow lighting.
Green tie-dye T-shirt featuring a large yellow graphic of a hand with long nails, holding a small yellow object, with the word "Gorella" written in stylized yellow font underneath.
Green tie-dye T-shirt with black patterns and yellow text logo on the chest that reads 'HOLDING'.
  • Person wearing black clothing with neon green and blue designs, using a blue and purple glass bong, with a neon-green smiley face on the sleeve, in a dimly lit room with greenish background.
  • A black T-shirt with a graphic design of a skull with long hair and large, curved horns, surrounded by Japanese characters and a sticker that says 'Korova You Are Invited.'
  • A black t-shirt with a neon-colored graphic and text that says 'Unraveled'. The graphic includes flowers, skulls, and a stylized banner.
  • A long, rectangular object with vibrant, neon-style artwork featuring a skull and Japanese characters on it.
  • A graphic t-shirt design featuring a stylized portrait of a person with curly hair, surrounded by vibrant green and blue colors and floral elements, with the text 'VIRUS' and 'UNRIVALED'.
  • A person wearing a black jacket and black pants, standing against a green background with Japanese text and bright yellow and blue graphics on the clothing.
  • Close-up of fabric with neon-colored flower graphics and text, including the website URL 'PLUR-21.COM'.
  • Close-up of person wearing black pants with digital labels and standing on a sneaker, with Japanese text on the left side of the image.
  • Close-up of a clothing label on a blue fabric, showing the brand 'Rova' and size information.
  • Close-up of a person wearing black sweatpants with neon green and blue writing and symbols, yellow and black Nike sneakers, against a gradient background of green and dark blue.
  • Close-up of a black fabric patch with the word 'JOURLYA' embroidered in neon green and blue, with a dark background and subtle lighting.
  • Close-up of a green and black rectangular patch with the word 'MOROCCO' in stylized black font, stitched onto black fabric.
  • A black jacket featuring the word 'UNRIVALED' in neon blue and green outlined text, alongside a pattern of roses in similar neon colors.
Black trucker cap with white graffiti-style text reading "KOREA" and mesh back panel.
Black trucker hat with a mesh back, front panel with white graphic design, and a label that reads 'unrivaled.'
Back view of a black trucker hat with mesh back and white embroidered text reading "your face infected".
A two-tone trucker hat featuring a bright orange front and mesh back, with black and white graphic designs and text.
Orange trucker-style baseball cap with black graffiti-style text that says "Liberty" on the front and a small black patch with white text that says "unraveled" on the mesh back.
Close-up of orange mesh fabric with a black label that reads 'unbaled' in white embroidery.
A woman with brown hair wearing a black hat, white off-white jumpsuit with yellow caution tape accents, black boots, orange and white striped socks, and holding a spiked club.
Black and gray tie-dye T-shirts, one with a logo and the other with an animated girl holding a baseball bat.
Black and white graphic of a cow with a hat, surrounded by a circle of text that reads 'You are invited. Come with Uncle and Year 41. RORER. Liar anger and tumult.' Below, the word 'KOROA' appears in bold, stylized text.
An animated character with reddish-brown hair, wearing a black hat and white outfit with yellow caution tape accents, holding a bat and standing in front of a dark, smoky background.
An illustration of a person wearing white pants, black shoes, and an orange and white sock, with the name 'KORONA' written at the bottom.
A woman with dark hair wearing glasses and large hoop earrings, dressed in a yellow oversized shirt with black graphic text and a portrait outline on the back, standing against a brick wall, touching her face with her hand.
A tan-colored short-sleeve work shirt with a front zipper, two chest pockets, and embroidered text on the left chest that says "Howe."
A beige short-sleeved button-up shirt with a large circular black graphic on the back featuring an abstract design and the words "UNRIVALED" repeatedly printed around it.
Clothing label with a cartoon duck wearing a mask and a hat, giving a thumbs up, with the text "KOROVA UNRIVALED" beneath.
A blank white background.