CREATIVE DIRECTION & FULL-SPECTRUM EXECUTION

I LED THIS PROJECT FROM CONCEPT TO FINAL PRODUCTION, MANAGING EVERY PHASE INDEPENDENTLY. MY RESPONSIBILITIES INCLUDED DESIGNING THE CUSTOM DIE-CUT PACKAGING, DEVELOPING THE BRAND’S LOGOS, AND PRODUCING ALL SUPPORTING MARKETING ASSETS. THE VISUAL IDENTITY EMPHASIZES PSYCHEDELIC IMAGERY, WITH A CONCEPTUAL FOCUS ON THE DISSOLUTION OF THE EXTERNAL EGO AND THE EMERGENCE OF THE INNER SELF, VISUALLY COMMUNICATED THROUGH LAYERED, SURREAL AESTHETICS.

TO DEVELOP THE CORE VISUAL, I UTILIZED AI-ASSISTED TOOLS DURING THE IDEATION PHASE, REFINING AND COMPOSITING MULTIPLE ELEMENTS TO CRAFT A DETAILED, HIGH-IMPACT FINAL IMAGE. THE PROCESS REQUIRED STRONG CONTROL OF COMPOSITION, COLOR, AND SYMBOLIC STORYTELLING.

IN ADDITION TO THE VISUAL DESIGN, I SPEARHEADED THE PHYSICAL PRODUCT DEVELOPMENT. I COLLABORATED DIRECTLY WITH SILICONE MOLD AND R&D MANUFACTURERS TO ENGINEER A CUSTOM-SHAPED PRODUCT THAT FULLY ALIGNED WITH THE BRAND’S VISUAL AND EXPERIENTIAL GOALS.