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PACKAGING CONCEPT

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CREATIVE DIRECTION

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LAUNCH STRATEGY

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PACKAGING CONCEPT ✦ CREATIVE DIRECTION ✦ LAUNCH STRATEGY ✦

PROJECT SPOTLIGHT.

I CREATED THE FIRST 1,000MG THC HOT SAUCE, ENGINEERED AS AN EDIBLE DISGUISED AS A TINCTURE TO STRATEGICALLY BYPASS REGULATORY LIMITATIONS. I SOURCED A 5OZ WOOZY STYLE GLASS BOTTLE FROM CHINA AND USED A PERMANENT BAKE-ON GRAPHIC APPLICATION TO ACHIEVE A HIGH-END FINISH.

I DESIGNED A CUSTOM OVERSIZED CHILD-RESISTANT TUBE TO MAINTAIN THE CLASSIC HOT SAUCE FORM WHILE ADDING A LUXURY AESTHETIC. THE LAUNCH FEATURED THREE ICONIC FLAVORS INSPIRED BY TAPATIO, FRANK’S RED HOT, AND EL YUCATECO HABANERO.

I WORKED DIRECTLY WITH CHINESE SUPPLIERS TO HIT A HOLIDAY RELEASE AND HANDLED EVERY ASPECT OF THE PROJECT FROM CONCEPT AND PRODUCT DESIGN TO MARKETING AND LAUNCH STRATEGY.

Two small bottles with orange liquid, black caps, and cannabis-related labels, next to a tall, cylindrical container with a black and white camo pattern and the word "KOREA" on it.
A 5 fl oz orange glass bottle with a black cap, featuring a white graffiti-style logo, a smiley face, cannabis leaf symbols, and a warning label with a cannabis leaf and exclamation mark.
A 5 fl oz bottle of orange-colored liquid with a black cap, featuring a white yin-yang symbol, cannabis leaf icons, and caution symbols, indicating it contains cannabis or related product.
Green glass bottle with black cap, featuring cannabis leaf symbols and a drip sticker, indicating it contains cannabis or CBD products.
A holiday limited edition Korova hot sauce bottle surrounded by flames, with a black packaging featuring a lion's face and abstract design, accompanied by bold red text saying 'Bring the Heat' and smaller white text 'A Limited Holiday Korova Exclusive'.
  • A small bottle of hot sauce in a black stand next to a tall black cylindrical container with abstract white graphic designs and the word 'KOREIA' on it.
  • Bottle of hot sauce with a black cap and a label featuring a boar wearing a bowler hat.
  • Two glass bottles of hot sauce with black caps, one with a stylized label with graffiti-style text, a yin-yang symbol, and cannabis leaf icons, the other with a graphic of a face with a fedora; a black cylindrical container with a white abstract face and graffiti writing.
  • Two glass bottles filled with green habanero pepper smoothie, featuring a lion's face wearing a hat on the label, and black caps. Behind them is a sleek, black cylindrical container with white abstract and graffiti-style designs.
  • Two small glass bottles filled with orange liquid, each with black screw caps, standing in front of a tall cylindrical container with black, white, and gray art, including a face outline and stylized text, suggesting cannabis or similar product packaging.
  • Close-up of a black and white stylized drawing of a dog on an orange background.
  • Close-up of a marijuana leaf sticker and a yin-yang symbol on an orange background.
  • Close-up of a container label, showing a stylized black and white graphic design with a globe, microphone, and a person with headphones, along with text that is partially visible.
  • Close-up of the bottom of a black container labeled 'UNRIVALED.COM' with textured surface and ribbed sides.
  • Warning label with a cannabis leaf, exclamation mark, and 'CA' on an orange bottle, indicating cannabis product with net weight of 5 fluid ounces and volume of 147.86 milliliters.
  • Orange liquid being poured from a can onto a white surface.
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